Agile Marketing Certified Expert – AMCE

The main goal of this certification is to provide participants with a deep understanding of the fundamental principles and concepts of Agile Marketing. This includes learning Agile values and principles, understanding their application in marketing, and recognizing the benefits of adopting an Agile approach in marketing strategies. Participants will master Agile tools and techniques, develop Agile leadership skills, apply Agile marketing in real-world cases, and earn a market-recognized certification.

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About this certification

Exam Details:

Exam Name: Agile Marketing Certified Expert - AMCE
Exam Format: Multiple-Choice questions
Exam Delivery: Web-based (single browser), closed book, not outside assistance, timed
Exam Duration: Once the exam begins, students have 60 minutes to complete the exam
Number of Questions: 40
Passing Score: 65%
Available Languages: Spanish, English and Portuguese

Fundamentals and Frameworks: Core Agile concepts and key frameworks like Scrum and Kanban applied in marketing.
Agile Marketing Essentials: Overview of Agile Marketing, including its manifesto and specific practices.
Team Dynamics: Building and managing effective Agile marketing teams.
Agile Execution: Strategic planning, backlog management, and sprint planning in Agile marketing.
Metrics and Decision-Making: Using metrics and data analytics for performance measurement and informed decisions.
Iterative Improvement: Continuous refinement and adaptation of marketing strategies.
Change Management: Strategies for managing change within Agile marketing projects and teams.

The Agile Marketing Certified Expert – AMCE certification is designed for marketing professionals, digital marketing specialists, marketing managers, marketing consultants, and anyone interested in acquiring advanced skills in implementing agile frameworks within the marketing field. This certification is particularly relevant for those looking to lead agile marketing teams, enhance the efficiency and effectiveness of their marketing strategies, and stay current with trends and best practices in the rapidly evolving business environment.

The following prerequisites are not specific foro entry to the examination however are highly recommended for those who intend to take the AMCE:

Successful completion of Agile Marketing Certified Expert – AMCE training. You can find a list of our accredited training organizations at Our Partners.